Packaging designed for one customer, shown in AR before it is made.
LoomXR Labs is building a web AR platform for consumer brands. A shopper scans a product in store, answers a few questions about their taste, and sees a packaging design generated for them on the real box, in the phone browser.
- Stage
- Pre-product, prototype tested
- Incorporated
- Ontario, June 2026
- Incubator
- Communitech, Waterloo
- Research
- IEEE ISEMV 2026
What the platform does
Three parts run in one browser session. The shopper installs nothing. The table shows what works in our research prototype today and what we plan for the first release.
| Part | What happens | Status |
|---|---|---|
| Recognizes the product | The phone camera finds the brand's box and follows it as the shopper moves it. | Prototype: printed marker on the box, tracked with AR.js. Planned: a detection model trained on each brand's product photos, so no marker is needed. |
| Generates the design | The shopper's answers become an image prompt. A design comes back in 5 to 10 seconds. | Prototype: FLUX 1.1 [pro] image generation. Planned: brand rules for colours, logo and protected areas applied to every design. |
| Shows it on the box | The design is mapped onto the box in the camera view. The shopper turns the box and sees each side. | Prototype: Three.js texture mapping in a Next.js web app. Planned: steadier tracking under store lighting. |
How a brand would use it
This is the plan for the first release. No brand is using LoomXR yet, and we are looking for the first ones to test it with.
Send product photos
We train a detection model on the brand's product.
Set the rules
Colours, logo placement, and areas a design must not cover.
Place a QR code
On the shelf or on the product. Scanning it opens LoomXR in the browser.
Receive the chosen design
The shopper picks a design and orders it. The brand gets the file.
LoomXR supplies the software. We do not print or ship packaging. The brand produces each order with its own printer.
The prototype and what we measured
LoomXR started as HYPAR, an honours thesis project at SLIDE Studio, Algoma University. We built a working web AR prototype and tested it with 15 people using a perfume box. Each person generated a design and viewed it on the box through a phone.
What did not work well
The AR view jittered. Tracking dropped when a finger covered the marker, and the design was cropped at steep viewing angles. Lighting on the box also affected detection. Tracking is the first engineering problem we will work on for the product.
M. Minhajuddin, J. Varghese, S. Hu and S. Nam, Designing Hyper-Personalized Retail Product Packaging through Generative AI and Augmented Reality. Accepted at IEEE ISEMV 2026, Larnaca, Cyprus, 22 to 24 October 2026.
| Participants | 15 |
|---|---|
| System Usability Scale scoreStandard deviation 5.11. The commonly cited average is 68. | 89.5 / 100 |
| Time to generate one design | 5 to 10 s |
| Apps the participant installed | None |
How we use Claude
We are three people. Claude is part of how we build and part of what we plan to ship.
Engineering In use
We write, review and refactor the web app with Claude Code. This site was built the same way.
Prompt writing Planned
Claude will turn a shopper's answers and a brand's rules into the prompt sent to the image model, so the shopper never has to write one.
Brand rule checks Planned
Claude will review each generated design against the brand's rules before the shopper sees it, and ask for a new one when it fails.
Company
LoomXR Labs Inc. is incorporated in Ontario, Canada, and is a member of the Communitech incubator in Waterloo.
- 2025 to 2026HYPAR prototype built and tested at SLIDE Studio, Algoma University.
- June 2026LoomXR Labs Inc. incorporated in Ontario.
- Summer 2026Paper accepted at IEEE ISEMV 2026.
- September 2026First public showing at Brampton Venture Expo.
- NowMember of the Communitech incubator in Waterloo.
- NextBuild the first release and test it with a first brand. We are applying to Mitacs Accelerate Entrepreneur to fund the work.
Contact
We want to hear from consumer brands that would test the first release, and from people who know packaging and retail. Leave your email and we will write back.
Or email minhaj@loomxrlabs.com. We post updates on LinkedIn.